Eleanor Mills

The new reign of Queenagers

Eleanor Mills, a trailblazing journalist, editor, and advocate, has championed the voices of midlife women through her groundbreaking initiatives. Let’s delve into her remarkable journey, the birth of Noon, and the challenges faced by women after their careers at age 50 and beyond.

Midlife Crisis?

As a seasoned journalist, Eleanor Mills has left an indelible mark on media. Her roles as a columnist, award-winning editor, and Editorial Director at The Sunday Times allowed her to shape the zeitgeist. However, she noticed a glaring gap: midlife women were underrepresented in mainstream narratives. Driven by this insight, Eleanor embarked on a mission to amplify their voices.

🔆 Life After 50: A New Chapter, Not the End of the Book

Turning 50 isn’t a sunset—it's a powerful sunrise. For many women, this stage of life brings clarity, freedom, and a new sense of self. It’s the perfect time to shift the focus inward and ask: What do I want next? Reframing this chapter starts with small, intentional changes—taking up something new like painting, volunteering, or joining a walking group can spark fresh joy and connection. Surround yourself with people who lift you, limit time with those who drain you, and don’t be afraid to take up space or say no. Curiosity, confidence, and laughter are great companions at any age—and they’re especially radiant at 50+. Life isn’t winding down, it’s just changing gear. Now’s the time to own your story and shape what’s next.

The Rise of the Queenager

"Queenagers"—a term Eleanor uses to describe women aged 45-65 who are redefining what it means to thrive in midlife. Through Noon, Eleanor has created a space where women can share stories, find support, and embrace the idea that the best is yet to come.

Eleanor's advocacy doesn't stop there. She has been vocal about the challenges women face after 50, particularly in the workplace. From battling ageism and gender bias to navigating the complexities of menopause, these issues often push women out of their careers just when they have the most to offer4. Eleanor's work shines a light on these struggles, urging society and workplaces to adopt more inclusive policies and practices.

Her recent endeavours include promoting the "Queenagers" movement, which empowers midlife women to live their best lives. This initiative has gained traction, with events and partnerships that celebrate the resilience and potential of women in this age group.

Eleanor's story is a testament to the power of reinvention and the importance of community. She reminds us that midlife is not an ending but a new beginning—a time to embrace change, challenge stereotypes, and live boldly.

Noon: Empowering Midlife Women

In her quest for change, Eleanor founded Noon, a platform that celebrates and empowers midlife women. Here’s why Noon matters:

1. Queenagers Unite: Noon’s research revealed a new breed of midlife women—financially solvent, influential, and ready to redefine their narrative. These women, affectionately called Queenagers, defy stereotypes and demand visibility.

2. Age Discrimination: Eleanor’s research highlighted the harsh reality: losing a job after 50 is daunting. Age discrimination persists, hindering career transitions. Queenagers face longer job searches, often feeling unfairly treated due to their age.

3. The Long Road: The University of South Australia’s study confirmed that mature-age job seekers endure prolonged unemployment. Queenagers, despite their experience, grapple with barriers—intimidation from younger managers, adapting to new technologies, and navigating change.

4. Commercial Opportunity: Noon’s insights aren’t just altruistic; they’re a commercial imperative. Brands, media, and social platforms lag behind in catering to Queenagers. Eleanor’s vision extends beyond empathy—it’s about tapping into a lucrative market.
   

Challenges Faced by Women After 50

Beyond Noon, broader challenges persist for women post-50:

1. Ageism: Age discrimination remains rampant. Employers often overlook experienced women, perpetuating invisibility and limiting opportunities.

2. Career Reentry: Returning to the workforce after breaks—whether due to caregiving or other reasons—poses unique challenges. Traditional career paths may no longer fit, and ageism compounds the struggle.

3. Gender Pay Gap: Despite progress, the gender pay gap for women in their 50s persists. Economic inequality affects financial security and retirement planning.

4. Visibility: Society tunes out women over 50. Employers undervalue their contributions, impacting job satisfaction and career growth.
   

“Queenagers Reign”

Eleanor Mills, through >Noon< and her advocacy, ensures that Queenagers don’t fade into the background. Instead, they embrace this life stage as an age of opportunity—where wisdom meets vibrancy, and posh sheets meet resilience.

Queenagers are here to stay, and their reign is just beginning.